On the 12th episode of Passion and Potential, I’m sharing 10 simple steps you can take TODAY to update your marketing and make sure you’re engaging your current and potential clients with relevant content.
If you have a Facebook Business account and it’s been a while since you’ve updated your cover photo, it’s time for a new one! As you’re updating your photo, be sure to write an engaging caption and add a link to your website.
My recommendation is to create a caption that serves someone else. For example, if you’re a wedding photographer, what would your bride want to see and understand about your services?
When was the last time you analyzed your bio? Take a minute to think about it and ask yourself if it answers the following three questions:
If a potential client goes to your Instagram page, they should be able to look at your bio and clearly understand your value proposition.
The links in your bio should be up-to-date with relevant content. If you only have one link to a specific page on your website, I recommend using Linktree or a direct link to your homepage so visitors have more options.
The key to successful branding is putting a face behind your brand. The post can be about why you started, your favorite memory or even your favorite music. No need to overthink it! Just spend 10 or 15 minutes coming up with a thoughtful caption about yourself, and make it personal!
First, make sure all of your contact/business information is accurate and up-to-date. Then, add at least one current photo with a relevant caption.
When was the last time you received a Google review? If it’s been a while, ask an ideal client to write one for you. Your ideal client should be someone you loved working with and who loved working with you, as this is going to be the type of client you want to continue to attract.
If you don’t have a Google My Business account, I highly recommend creating one. Alternatively, you can ask your ideal client to write you a review on Facebook.
It doesn’t really matter where on your website you put it. If it’s a really good review, I recommend adding it to your home or contact page to maximize visibility.
If you don’t have a website, add it to one of your social media pages. The goal is to make sure you’re adding current information to all of your relevant channels.
Review the content on your homepage, which should include your location and proper SEO keywords so that Google is picking up on you. Make sure your products and/or services are up-to-date, and that your homepage is going to attract your target audience and help them understand who you are and what you’re doing.
Especially if you’re a photographer! If you sell products, add at least one new photo. This can be a photo you took or maybe one that a customer has taken of your product.
Do you have a LinkedIn account? If so, when was the last time you updated it?
First, make sure your headshot and information are current and accurate. Then, just like you did with Facebook, Instagram and Google My Business, make a quick post to refresh your feed with some new content.
As you review this list, keep in mind that even if you currently spend a lot of time and effort on one channel such as Instagram or Facebook, your potential clients may not be active in that space. That’s why it’s so important to make sure all your marketing channels are active and up-to-date so you can meet your customers where they are.
If you’re not making these updates on a regular basis, spending an hour or two from time to time will make a big difference. I hope this list helps and gets your branding gears turning and if you end up taking these steps, I’d love to hear from you!
Until next time my friends – Arastasia
PS – want to check out some other episodes? Click here