10 Effortless Marketing Updates That Will Boost Your Brand – Passion and Potential

On the 12th episode of Passion and Potential, I’m sharing 10 simple steps you can take TODAY to update your marketing and make sure you’re engaging your current and potential clients with relevant content. 

1. UPDATE YOUR FACEBOOK COVER PHOTO WITH AN ENGAGING CAPTION AND A LINK TO YOUR WEBSITE. 

If you have a Facebook Business account and it’s been a while since you’ve updated your cover photo, it’s time for a new one! As you’re updating your photo, be sure to write an engaging caption and add a link to your website.

My recommendation is to create a caption that serves someone else. For example, if you’re a wedding photographer, what would your bride want to see and understand about your services?

2. REFRESH YOUR INSTAGRAM BIO. 

When was the last time you analyzed your bio? Take a minute to think about it and ask yourself if it answers the following three questions: 

• Who are you?
• Where are you located?
• What can you do for others?  

If a potential client goes to your Instagram page, they should be able to look at your bio and clearly understand your value proposition. 

3. MAKE SURE THE LINKS IN YOUR INSTAGRAM BIO ARE CURRENT. 

The links in your bio should be up-to-date with relevant content. If you only have one link to a specific page on your website, I recommend using Linktree or a direct link to your homepage so visitors have more options. 

4. MAKE A POST ON INSTAGRAM THAT HAS SOMETHING TO DO WITH YOU. 

The key to successful branding is putting a face behind your brand. The post can be about why you started, your favorite memory or even your favorite music. No need to overthink it! Just spend 10 or 15 minutes coming up with a thoughtful caption about yourself, and make it personal!

5. ANALYZE YOUR GOOGLE MY BUSINESS ACCOUNT. 

First, make sure all of your contact/business information is accurate and up-to-date. Then, add at least one current photo with a relevant caption.

6. CHECK OUT YOUR GOOGLE REVIEWS AND ASK FOR A NEW REVIEW FROM AN IDEAL CLIENT. 

When was the last time you received a Google review? If it’s been a while, ask an ideal client to write one for you. Your ideal client should be someone you loved working with and who loved working with you, as this is going to be the type of client you want to continue to attract. 

If you don’t have a Google My Business account, I highly recommend creating one. Alternatively, you can ask your ideal client to write you a review on Facebook. 

7. TAKE THAT REVIEW AND ADD IT TO YOUR WEBSITE. 

It doesn’t really matter where on your website you put it. If it’s a really good review, I recommend adding it to your home or contact page to maximize visibility. 

If you don’t have a website, add it to one of your social media pages. The goal is to make sure you’re adding current information to all of your relevant channels. 

8. SPRUCE UP YOUR WEBSITE HOMEPAGE. 

Review the content on your homepage, which should include your location and proper SEO keywords so that Google is picking up on you. Make sure your products and/or services are up-to-date, and that your homepage is going to attract your target audience and help them understand who you are and what you’re doing.

9. ADD A CURRENT PHOTO TO YOUR WEBSITE. 

Especially if you’re a photographer! If you sell products, add at least one new photo. This can be a photo you took or maybe one that a customer has taken of your product. 

10. ADD SOME NEW CONTENT TO YOUR LINKEDIN PAGE. 

Do you have a LinkedIn account? If so, when was the last time you updated it? 

First, make sure your headshot and information are current and accurate. Then, just like you did with Facebook, Instagram and Google My Business, make a quick post to refresh your feed with some new content. 

As you review this list, keep in mind that even if you currently spend a lot of time and effort on one channel such as Instagram or Facebook, your potential clients may not be active in that space. That’s why it’s so important to make sure all your marketing channels are active and up-to-date so you can meet your customers where they are. 

If you’re not making these updates on a regular basis, spending an hour or two from time to time will make a big difference. I hope this list helps and gets your branding gears turning and if you end up taking these steps, I’d love to hear from you! 

THANKS FOR LISTENING TO PASSION & POTENTIAL

Be sure to follow me on Instagram for more inspiration. In addition, join my Facebook group that goes hand in hand with the podcast – Passion & Potential Facebook Group

Until next time my friends – Arastasia

PS – want to check out some other episodes? Click here